Start with the full listed retail price for an item. If the item is widely available on sale, mark down the full retail price to create the "retail market price." Adjust the price again, depending on whether it is in high demand, or low demand (for example, when an item is no longer in style). Use the adjusted retail price to create a RESALE price by discounting 30-70% depending on the condition. This is the target starting price that that the item will be listed for. Since we offer buy-out as an alternative to consignment, we use our comparable consignment payout terms as the basis for the direct buy-out pricing. We deduct a 35% discount from the potential consignor payout. This discount pays for the risk that the item may not sell, or could be damaged or returned once purchased.