This is one of those fashion rules that we just don't understand! We are big fans of wearing whatever you want- when you want. But out of curiosity, where did this rule even come from?
According to Vogue, this rule can be traced back to the Gilded Age! It was a practical choice for those gathering in the summer heat. It wasn't appropriate at the time to wear shorts or tank tops, so white linen was the go to. Classism had a hand in it as well. Wearing white was a subtle way of telling those around you that you don't take part in any manual labor. It also was a way of saying that you had the means to take a late summer vacation, wearing white after Labor Day could be seen as ostentatious.
In summary, its not the 1800's anymore- we are still wearing white year round and we encourage you to do the same!