Small Business Saturday: Supporting Local, Strengthening Communities
Falling on the Saturday after Thanksgiving, this annual shopping holiday encourages people to shop small and support local businesses.
It's more than a day of sales—it's a movement to uplift neighborhood stores, artisans, and service providers that form the backbone of our communities. Small Business Saturday was founded by American Express in 2010 and has been officially cosponsored by SBA since 2011. It is an integral part of small businesses’ busiest shopping season.
Why Small Business Saturday Matters
Small businesses are vital to the economy. According to the U.S. Small Business Administration (SBA), they account for nearly half of all private sector employees and generate significant innovation and job growth. Beyond economics, small businesses bring charm, individuality, and personal connection to their communities.
When you shop local, your dollars often stay local. This helps fund schools, public services, and community initiatives. In fact, studies suggest that for every $100 spent at a local business, approximately $68 stays within the local economy, compared to only $43 when spent at national chains.
How Small Businesses Impact Communities
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Job Creation
Small businesses employ locals, giving people opportunities to work close to home. These jobs often serve as the backbone for students, part-timers, and those re-entering the workforce. -
Unique Products and Services
Unlike big-box stores, small businesses often provide curated or handmade products that can't be found elsewhere. These one-of-a-kind offerings give consumers the opportunity to find something special. -
Community Relationships
Owners of small businesses are often deeply involved in the communities they serve. From sponsoring Little League teams to organizing community events, they help foster relationships and shared experiences.
Tips for Supporting Small Business Saturday
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Shop Early
Small businesses often have limited stock. To snag the best deals and gifts, start your shopping early in the day. -
Spread the Word
Use social media to highlight your purchases and the shops you visit. A quick Instagram post or Facebook shout-out can help small businesses reach new customers. -
Think Beyond Retail
Small businesses aren't just about stores. To show your support, book an appointment at a local salon, dine at an independent restaurant, or hire a local service provider. -
Buy Gift Cards
Unsure what to purchase? Gift cards allow your friends and family to pick what they want while supporting small business owners.
The Role of Consumers in Sustaining Small Businesses
Every purchase you make is a vote for the community you want. By supporting small businesses, you’re promoting sustainability, innovation, and cultural diversity. You’re also helping preserve the local character of your neighborhood—a uniqueness that sets your town apart.
Conclusion
Small Business Saturday is more than just a day; it’s a celebration of the entrepreneurial spirit and the importance of community. Whether you’re a business owner or a consumer, this day is an opportunity to make a big impact by thinking small. So, mark your calendar, explore your local stores, and help build a brighter future for your community.
Support small. Shop local. Celebrate big. #shopsmall